OUR STORY
We've always had a love for wine. The culture, the art, the connotation of a beautiful glass of wine. Wine is not for plastic cups, its not for chugging a can of it and smashing the can on the ground. Wine isn't for the nightclub, wine is for the jazz club. Wine is for the big family gathering, wine is for playing cards at the beach house with friends. Wine is for that local concert, wine is for that fancy dinner, wine is for the special occasion.
Then we realized, why are we always celebrating with poison? Shouldn't "Treating Yourself" to a nice drink be at least sometimes making you healthier?
When we decided to stop drinking, we stopped everything and was totally fine for some time. However, the only drink I missed was beautiful red wine. There was not an option that was non-alcoholic option that was remotely "wine" esque.
There had to be a way!
There had to be a way to make an offering with 100% REAL WINE. Real fermented grapes without any fillers, no "Natural Flavors", no grape juice added, not an "Alternative" I wanted the real thing just without the compromises.
We wanted to make it functional too so people can safely enjoy subtle mood lifting effects of our wine.
We set out scouring the United States for ways to source the best wine, remove the alcohol while keeping the taste, and make it fun. We didn't want to create a wine that was "Missing something" we wanted to make a wine that was an improvement from regular wine. We wanted to curate the wine that's good for you. A healthy choice you can cherish for those special occasions whether you even drink alcohol or not.
After 14 months with a team of experts, searching, tasting, refining, starting from scratch, and refining again, we arrived. Curated with passion, elegance, pure goodness we finally made it.
The name VERO [Vair-oh] came to us as it means real or authentic in italian.
While also sounding similar to Vino (wine in spanish) and using the "V" as in Vine like grape vine.
Vero Wine Co was created.
Not as a compromise, but as a new kind of wine.
Wine that's good for you.
So cheers to the memories you will make with our wine. We are so proud of it and absolutely grateful for you to be reading this and take part in the story.
Best,
The Vero Wine Co Team